The Minister opened the topic and thundered that easy access to junk foods and fizzy drinks were the main causes for child obesity. She glared at the cola honchos as she thundered, and the honchos could not bear her glare and looked down. Moraji Baba suggested they market P-cola instead and touted it as a healthy alternative. P-cola, he averred, was based on extensive research done by the Indian Vedic Research Organization. Cola honchos made a plea to consider the GDP contribution of the cola companies. Not only that lakhs of livelihoods are involved in the manufacturing and sale of these products and we need to look at the problem in totality. Compared to the leader Mexico’s per capita consumption of 728 packs (of 8 ounces) India merely consumes 12 packs only. So much to expand not only the market but also the children’s waist butted a nutrition NGO representative angrily. Media Moghul intervened and said that child obesity is far too serious a problem, India would sink in its own weight at this rate and the resulting sea over flow would drown many neighbourhood countries. In US he said that we have successfully campaigned using cartoon icons to tackle the child obesity and showed a picture of a green frog called “Kermit” in a drunken like stupor amidst strewn bottles. The Bollywood Khan who thrived on social issues capitalised on the suggestion and said he would volunteer his time for such a relevant theme. We need to do a ‘dil mange no more’ type campaign, he opined. When the Minister enquired about “copy right” issue, Khan said “right to copy” is Bollywood birth right and said that wouldn’t be an issue. Ms Khanna with a ‘twinkle’ in her eye proposed a script. Morarji Baba wondered if Khan would also agree to market P-cola as part of the social campaign. The representative from Desi Media said they would work with Khan and make the P-cola the ‘new taste of India.’ One Fab India Sari clad svelte purred if Khan would d
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